How 'Pokemon Go' went from prank to phenomenon

prank to phenomenon

The origin of "Pokemon Go" is as peculiar as any of the Voltorbs or Snorlaxes that players track and capture in the surprise hit game.

Its hybrid DNA flows from a digital mapping pioneer's fascination with the world around him, Google's affinity for offbeat ideas, Nintendo's comeback quest and a 20-year-old menagerie of animated monsters so popular that it spawned a company just to be its talent agency.

Then all it took was a prank to hatch a mobile video game that has turned into a cultural phenomenon. Read More The Financial Express